At Vodka Mariette, highlighting courageous women is part of the Mariette brand DNA. It's who we are and something we will always do- not just for Women's History Month or Women's Entrepreneurship Day.
Making a difference is in Viet N’Guyen's DNA. And, it is incorporated into her career running TWO brand strategy and marketing agencies. 'Issa PR' specializes in luxury and philanthropy stories across numerous sectors such as art, culture, music, fashion, entertainment, hospitality, and technology. 'Subculture' is a culturally defining agency that is tackling real world issues like mental health and LGBTQ. Viet's worked with brands such as Vogue Italia, BMW, Fendi, Def Jam, WarnerBros. Records and the UN. She means business and besides working with some of the biggest names in lifestyle brands, she makes time for making a positive impact in the world.
“The first year at Issa, we did a World Refugee Campaign for orphans in Syria, Palestinian territories, Lebanon, India and the UAE. The second year, we helped to organize a fundraiser to build a school for 900 children in Kenya, who were suffering poverty, abuse and corruption. Last year, we worked with The United Nations to launch their first ever Augmented Reality campaign."
You'll feel amazing for it. In short, it makes the days even more fulfilling and purposeful. As Viet put it,"It's important for me to give back in any way possible both personally and professionally. The agency - Issa PR and Subculture Agency - does a lot of pro bono work for NGOs and non profits all over the world... Personally I've raised money for Medecins sans Frontiers (Doctors without Borders) and Amnesty International. I also do volunteer work with the homeless in New York at The Bowery Mission and children with cancer at Gilda's Club.”
I'm particularly proud of the agency, who have donated their time often gratis to help with pro bono clients. We'll continue to give back personally and professionally, and hope to continue raising awareness of important causes (and themes) around the world.
Thanks for leading the way, Viet. Everyone be sure to keep up with her inspiring philanthropy and influential creativity.